Navigating through the Shift for AdTech Companies
The end of third-party cookies and the growing emergence of privacy legislation will have a three-fold effect on the future of advertising technology (adtech) and marketing technology (martech) products.
- Adtech platforms will have to adapt to user consent data, either through consent management systems or identity management solutions.
- They would have to build partnerships to leverage first party and second party data. Additionally, they would have to build robust AI/ML models for improved targeting based on contextual or hybrid measurement models.
- They will have to adopt robust data management solutions to tag and differentiate data according to user consent.
GS Labs’ Adtech team helps product companies design and build custom advertising solutions, including RTB, programmatic, and data management platforms. In addition, we help product companies resolve performance issues and build new and improved features quickly and seamlessly, accelerating their go-to-market timelines.
Our cloud-native engineering experience helps product companies solve custom use cases across the client-side (browsers) and server-side (Cloud platforms) environments. Our rich expertise in Computing, Storage, Networking, Cloud, Data Science, and AI/ML empowers our customers to build a robust cloud-native application within the stipulated timeframe, gaining advanced marketing analysis and in-depth consumer insights.